EXOR International
Exor International, a global leader in industrial automation solutions, has embarked on a journey to innovate and modernize how they present and distribute technical and marketing information. In their quest for advanced tools, Exor found My AR Studio to be the ideal partner.
Exor International specializes in developing and manufacturing automation solutions for a variety of industries, including manufacturing, energy, and automotive.
Project summary
The Marketing team of Exor International, faced with the challenge of making complex product information more interactive and accessible, sought a solution that could integrate advanced 3D models and augmented reality into their existing marketing materials.
The team
Mark Olding
Mark Olding is the Chief Commercial Officer (CCO) at Exor International. With a strong background in driving commercial strategies and expanding market reach, Mark oversees the company’s global sales, marketing, and customer engagement initiatives. His leadership has been instrumental in strengthening Exor’s commercial presence worldwide, ensuring that the company meets its growth targets while embracing new technologies to better serve its customers.
The Marketing Team
Exor International’s marketing team handles all communication and promotional activities for the company. This includes creating technical content and marketing materials to support global sales and customer education. The team is dedicated to finding innovative ways to present Exor’s solutions, ensuring that customers receive clear and high-quality information.
The Challenge
The marketing team at Exor International was looking for new ways to make product information more effective and interactive. They needed a solution that could integrate interactive 3D models with traditional marketing materials, improving user experience and making complex technical solutions easier to understand. Additionally, they wanted users to be able to view these objects in real-world scale through augmented reality, directly in their own physical spaces.
The Solution
My AR Studio enabled Exor to upload their CAD models (converted to polygonal geometry) to a globally accessible platform, allowing users to view and interact with Exor’s solutions in any environment, simply by using their smartphones or tablets. The platform also allowed Exor to seamlessly integrate these interactive assets into their website, providing a smooth and engaging user experience without requiring a dedicated app. This greatly enhanced the accessibility and adoption of augmented reality among Exor’s customers.
The Future
Exor International plans to continue its collaboration with My AR Studio to further develop these innovative solutions. Positive feedback from colleagues and customers has encouraged the company to explore augmented reality in other areas, including the potential integration with advanced devices like the Apple Vision Pro. This could open new avenues for enhancing interactivity and accessibility of technical and marketing information, expanding the use of My AR Studio to an increasing number of products and applications.
The Experience
Our overall experience with My AR Studio has been excellent. The support team has been exceptionally responsive, providing training and addressing all our questions. Thanks to this partnership, Exor International has made significant strides in its digitalization journey, and we would definitely recommend My AR Studio to other companies.
