Reverse Impresa Sociale: Social Innovation with My AR Studio
Reverse Impresa Sociale has embraced My AR Studio to elevate the way they present and share their projects, particularly the "Fatto in Carcere" (Made in Jail) initiative. This collaboration has introduced cutting-edge tools that enhance both the visibility and the social impact of their products.
Reverse Impresa Sociale is dedicated to merging design and sustainability, creating high-quality artisanal products by involving individuals from marginalized communities, such as incarcerated people. The "Fatto in Carcere" initiative exemplifies their commitment to social responsibility and empowerment.
Project summary
Reverse Impresa Sociale needed an innovative approach to better showcase their products, highlighting the intricate craftsmanship and profound human and social value behind each item.
The Team
Federica Collato
Federica Collato, co-founder of Reverse Impresa Sociale, is an economist with a focus on sustainable development. Her expertise has been pivotal in shaping the organization’s approach to creating projects that not only foster social change but also ensure economic sustainability.
The Reverse Team
The team at Reverse Impresa Sociale is passionate about producing high-quality crafts while working closely with communities that face significant challenges. Their efforts are focused on continually enhancing the impact of their projects through creative solutions and the strategic use of technology.
The Challenge
Reverse Impresa Sociale needed an innovative approach to better showcase their products, highlighting the intricate craftsmanship and profound social value behind each item. The challenge was to communicate these elements effectively, ensuring that the significance of their work was fully appreciated by a wider audience.
The Solution
By utilizing My AR Studio, Reverse successfully integrated augmented reality into the presentation of their "Fatto in Carcere" products. They transformed CAD-based 3D models into highly detailed, interactive visualizations that users can explore on their smartphones and tablets. This augmented reality experience allows users to see these products in their actual size within their physical space, offering a closer look at the craftsmanship that goes into each piece.
Looking Forward
Reverse Impresa Sociale is eager to continue its partnership with My AR Studio, exploring new ways to push the boundaries of social innovation. With positive feedback driving their ambitions, Reverse is now considering augmented reality for more complex applications, such as the virtual prototyping of activity spaces and a product configurator. This approach would allow for the creation of immersive environments, complete with all design elements, that can be navigated in augmented reality before being brought to life.
Our Experience
“Our journey with My AR Studio has been incredibly rewarding,” shares Federica Collato, co-founder of Reverse Impresa Sociale. “The team’s support was instrumental in helping us achieve our goals, and we are excited about the possibilities this technology opens up for the future.”
