Salewa Revolutionizes Outdoor Gear Presentation with My AR Studio
The marketing team at Salewa, tasked with finding innovative ways to present their large-scale technical tents, sought a solution that could enhance customer interaction and understanding of their complex products.
Salewa, part of the Oberalp Group, is a leading brand specializing in high-performance outdoor gear and apparel. Known for its commitment to innovation and quality, Salewa has built a strong reputation among mountain enthusiasts worldwide. The company’s product range includes everything from technical clothing to advanced mountaineering equipment, designed to meet the needs of professionals and adventurers alike.
Project summary
Salewa, a renowned brand in the outdoor sports industry, has recently leveraged My AR Studio to create augmented reality (AR) versions of their large-scale technical tents. These products, which are often difficult to showcase in traditional settings, can now be virtually explored by customers through a simple QR code, making it easier to visualize the equipment in a real-world context without the need to install any additional apps.
The Team
The Salewa team is composed of passionate professionals who are dedicated to pushing the boundaries of what’s possible in outdoor gear design and innovation. They work closely with industry experts, athletes, and customers to develop products that meet the highest standards of performance and durability. The team’s commitment to quality and innovation is reflected in every product they create, ensuring that Salewa remains a trusted name among outdoor enthusiasts worldwide.
Luca Mich
Luca Mich is the Head of marketing operations, playing a pivotal role in shaping the brand's communication and customer engagement strategies. With a deep understanding of the outdoor industry and a keen eye for innovation, Luca has been instrumental in driving Salewa's digital transformation. His leadership has been key in adopting new technologies like augmented reality to enhance the customer experience and maintain Salewa's position at the forefront of the outdoor gear market.
The Challenge
For Salewa, one of the key challenges has been finding effective ways to present their large-scale technical tents to potential customers. These tents are complex, high-performance products that are difficult to display in retail environments due to their size and the intricacies of their design. Traditional methods of showcasing these tents often fall short, limiting customers’ ability to fully appreciate the product’s features and scale.
The Solution
The project, created by Lucas Preti from Coral Climb productions, who has been a strong believer in My AR Studio from the start, brought a cutting-edge solution to Salewa's presentation challenges. By creating augmented reality models of their large tents, Salewa enables customers to explore these products in detail, directly from their smartphones. By simply scanning a QR code, customers can access the virtual model of the tent, allowing them to view it in their own environment without the need for a dedicated app.
In this initial phase, Salewa also utilized the product selector feature offered by My AR Studio. This tool allows customers to view the tents in various configurations, helping them understand the different setup options and features available. This functionality provides a highly accessible and engaging way for customers to interact with the product, making it easier for them to select the configuration that best meets their needs.
Looking Forward
Salewa is excited about the potential of augmented reality and plans to expand this technology to other products in their range. Luca Mich, Head of marketing operations at Salewa, notes that the success of the AR tents and the product selector has opened up new possibilities for virtualizing more items, providing customers with an immersive way to explore the full Salewa lineup. Additionally, Salewa is considering incorporating My AR Studio links directly into their website, a feature already supported by My AR Studio. This would allow customers to access AR models seamlessly while browsing the Salewa site, further enhancing the digital and interactive shopping experience. This move underscores Salewa’s ongoing commitment to innovation and customer engagement, continually finding new ways to connect with and serve their outdoor community.
Our Experience
The ability to offer customers a realistic and interactive way to explore our large-scale tents, particularly with the product selector, can significantly enhance the shopping experience. This feature not only makes the process more engaging but also enables customers to fully understand the scale and functionality of the products without the need for physical display space. The company also expressed gratitude to Lucas Preti, whose confidence in My AR Studio helped form this successful partnership. Salewa looks forward to continuing the collaboration to bring more of their products into the digital realm.
