Where am I in the digitalization process?

This situation is very common for artisans and resellers: your product is hand made in small series or you are buying the finished products by some manufacturer.

If you are a reseller, the first thing to do is to contact your manufacturer and ask if the 3D model of the product exists. Most manufacturer do have the 3D model of their products.

If you have the physical product only, you need to get a 3D model to leverage the power of digital technologies.

This is done mainly in these ways:

• A. Modeling "by hand"
• B. Photogrammetry
• C. Scan with a LIDAR

A. Modeling is the preferable way for relatively simple models and models with not-easy materials (e.g. transparent or reflective materials). Modeling can be made via technical drawings (CAD) or with a more organic and artistic approach (3D mesh editors). If you are an artisan you could consider adding these tools into your usual workflow and, why not, show your products as virtual 3D models, sell them and then manufacture them on demand.

B. Photogrammetry is a technique that creates a 3D model by analyzing a set of pictures of a real object. It is mainly used for complex products with organic shapes.

C. Scanning an object with a LIDAR allows greater precision than photogrammetry but creates heavy 3D models that require a more complex post-production to make them usable in real life. Don't let the name scare you as this technique will soon be more and more popular: did you know that the iPhone12 has a LIDAR inside it?

If you have a 3D model of some kind you could share it as it is and, if you are prototyping something, this may be the suggested approach.

In case you are targeting final users you should probably show the product in the most realistic way possible, adding the materials and an empowering lightning setup. In this phase you dress your models with materials and optimize its number of triangles to make it lighter and share it as fast as possible even on mobile networks.

The digital twin of your product is ready and you only need to make it available on your website. If you have an e-commerce, the usual way to do it, is to add the Universal Viewer of My AR Studio onto the description page of your product but there are lots of possibilities and new forms of engagement that are now available on physical media also (brochure, display ADV, …)

If you have lots of products, you could make use of some automation: contact us and let us know what's your use case.

Congratulations! You integrated My AR Studio into your workflow and you gained access to powerful tools to make your your clients interact with your product remotely.

3D is becoming part of the new normal and is reducing the distances between manufacturers and consumers.

Would you like to share your story with us? We can't wait to see what you build!

Any doubts? Don't worry, we are here! Contact us!